“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” Personal branding is a powerful and consistent message expressing who you are and what you can offer. People will get to know your strengths, abilities and values through your personal branding.
What is personal branding? Personal branding can be understood as reputation. It is an ongoing process to establish the prescribed image and impression in others’ minds, which can represent you to answer for these questions: Are you a genius? An expert? Are you trustworthy? What do you represent? What do you stand for? What ideas and notions pop up as soon as someone hears your name? Nowadays, people, especially social media users are most likely to build the personal branding online, such as blog or website.
Jeff Bullas, one of the successful personal branding builders, has advised 26 tips to effectively create personal branding online. For instances: Create a platform online, be consistent, create great content, connect to influencers, develop unique voice, etc.
Personal branding is an extremely effective means of increasing presence, confidence, personal impact and motivation, resulting in increased personal effectiveness and productivity. In this competitive business environment, we definitely must be unique, relevant and differentiated from the rest in order to achieve the business goals. Personal branding is the powerful tool not only to support your goals, but also to empower you.
Understanding the importance of personal branding, Forbes had published many articles on personal branding such as “7 Things You Can Do To Build An Awesome Personal Brand” which provides helpful information to beginners.